Getting in touch with your feminine side is never easy, but when it comes to designing targeted ads for women, its absolutely necessary. Instead of walking around the office looking at my nails and talking with a lisp (sorry, I couldn’t resist), I picked a very girl-like color scheme for these ads. Its also good to add a lot of organic, curvy shapes with a very neat and clean design. Think about patterns that got Mom excited and remember, lots of little extra “cute” stuff (like leaves, flowers, hearts, clothing, patterns, etc.) can turn the corner from burly to beautiful. Here are some examples.

my flower box insert front

The Back of the My Flower Box Insert

Massage Envy Insert

Edible Arrangements


Just seeing if these comments work, feel free to critique my work!